naf-five-star-bagNAF, the UK’s leading equine supplement manufacturer, has made a departure from the norm in more ways than one with the launch of its new Five Star Optimum Feed Balancer.

The striking black and gold sachet gives the product a point of difference, creating its own noise amongst retailers and consumers alike, whilst presenting a super premium look and feel.

When NAF first entered the equine market 30 years ago, it was the first company to introduce equine supplements that had a positive physiological effect on the horse. Having led the market ever since, NAF, the Official Supplier of equine supplements to the British Equestrian Team, is the most respected and well-known brand of nutritional support products for horses in the UK today.

This is the first project NAF has worked on with Tyler Packaging and it has been an unprecedented success. Tracey Lloyd, UK Marketing Manager of NAF, said: “We are absolutely delighted with the packaging. Following the incredibly successful consumer launch of Optimum at Burghley Horse Trials and NAF Five Star British Riding Clubs National Championships, where the product attracted huge attention and high praise from all, we are confident that the packaging will work as we had hoped. It clearly reflects the premium quality of the product yet has great stand out on shelf. What more can you ask for from a product pack?”

Tracey continued: “Tyler Packaging is a great company to work with. They identified well with our ethos and, being a like-minded British company, appreciated our views and requirements which was a great starting point. They responded to our brief, gave us helpful advice, presented innovative ideas and, importantly, delivered on quality of product and service. We very much hope to work with them on other projects in the future.”

Tyler Packaging, added: “The packaging for NAF’s Five Star Optimum Feed Balancer contains three of our latest innovations in packaging. Firstly, we used a registered matt / gloss finish across the entire packaging which gives the pack the appearance and feel of a luxury product. Secondly, we introduced the black slider as we felt it would complement the black and gold theme of the print design. Lastly, we introduced our latest five-panel pouch that sits and looks much better on shelves in comparison to standard three-panel pouches. The packaging for NAF’s Five Star Optimum Feed Balancer is luxurious, innovative and provides an eye-catching, on-shelf advert.”

 

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